Brand Identity · Layout Design

DALLAS THEATER CENTER

The Dallas Theater Center is a major regional theater in Dallas, Texas, United States. It produces classic, contemporary, and new plays.

Collaborating with Keisha Whaley, Preston Grigsby, and Thu Takahara, our joint effort revolved around a revamp of Dallas Theater Center's branding. This realignment aimed to authentically mirror the theater's creed, "All Are Welcome." The branding nods to the classical theatrical masks while paying homage to the essence of Dallas.

This dynamic rebranding comprises dual seasonal logos, accompanied by supplementary logos and visually engaging elements. It integrates contemporary typography and a completely revamped website. My role encompassed meticulous work on every facet of the logo system and visual resources. Additionally, I crafted sub-branding for DTC's initiatives, namely Project Discovery and Public Works Dallas, as well as assembling press kits.