Social Media Marketing · Graphic Design · Concepting · Art Direction

MAVS TAKE ACTION!: Dallas Mavericks

Mavs Take ACTION! is an initiative created by the Dallas Mavericks aimed at tackling racial inequalities, fostering social justice, and enacting positive change in the DFW area.

My role (along with the Brass Tacks team) involved pitching and creating content, including jumbotron displays, social media posts, print ads, web banners, signage, and resource guides.

Additionally, I strategized and implemented content calendars for the @mavsoffcourt social media accounts. Such campaigns included efforts to raise voting awareness, spotlight the Mavericks' philanthropic endeavors, promote mental health awareness and suicide prevention, celebrate Pride Month, and honor cultural heritage months.

CHAMP goes to VOTE VIDEOS

I developed and pitched creating content featuring Champ voting to encourage people to vote in the midterm elections of October 2022.

HIspanic History Month

Suicide prevention and domestic violence awareness Months
Affirmation Story_1 -100.jpg
Suicide Prevention Affirmation Story 6_7.png
Signs of Mental Illness_1-100.png
What to look for_3-100.png
DVA Affirmations_Affirmation Story_2 .png