Creative queen PRocess

Part One: Thumbnailing

I started ideating for my brand by letting all my ideas spill over the page. I went through different concepts such as marketing myself as a Renaissance woman, and played with different artistic styles.

Ultimately, two concepts stood out: 1) Using a playing card as a business card and 2) the “Creative Queen” Title.

Part two: moodboard

Part three: execution

The pencil

The pencil symbolizes my diverse creative interests, encompassing various forms of expression beyond design and art direction. I embrace disciplines like copywriting, and photography, reflecting my passion for exploring different aspects of creativity.

The Honduran flag

The Honduran flag, with its five stars, symbolizes my roots and is integral to my identity. These stars resonate with my passion for creating compelling work, mirroring my drive to excel and shine in everything I do.

stars and celestials

The celestial symbols and stars reflect my vibrant enthusiasm and determination to excel. These symbols encapsulate my belief in fate, the creative journey, and the passionate drive that has shaped my journey to this point.